Stirring communications

Soup of the Day

This is our blog, a place where we serve up our news and views with a slice of strong opinions.

Get tip top on Twitter

Twitter recently revealed a 16 million increase in monthly active users during the latest quarter of this year, in comparison to the first quarter. That’s some going. Just because Twitter’s got more users, though, it doesn’t mean your following on there grows automatically too. It takes blood, sweat and tears to increase followers and establish […]

Things we love this week

1. Puma’s ‘Flock to Unlock’ Twitter campaign Puma has become the first brand to use ‘Flock to Unlock’, Twitter’s new advertising programme that incentivises followers to drive awareness by sharing a post to unlock exclusive content. The idea of Twitter’s ‘Flock to Unlock’ feature is to unlock a deal only when a certain number of […]

Suits you, sir

We had one of those amazing PR moments last week when the phone went crazy with journalists ringing US for our story. As PR people know only too well, national news sell-ins can be touch and go – you usually get a ‘just send it over and we’ll take a look’, might even get roasted […]

Proving our worth

Our meerkat ears pricked up this week, when the national newspaper industry launched a review into current metrics for audience measurement. Newsworks – the marketing body for national newspapers – has promised a robust system that tracks readership across different digital platforms, and given the changing nature of how readers consume news and media, it’s […]

Cooking up coverage

If you’ve read our ‘we love’ blog posts before, you’ll know that a lot of them revolve around food and eating out in Leeds. Some might say we’re greedy, we just say we like our grub. So when we got the call to say we’d won the consumer PR brief for Leeds Food and Drink […]

Social content at its best

With just over a week to go before Glastonbury Festival opens its gates, competitions offering the chance to win elusive tickets are popping up everywhere. But the one that got our attention came from EE. The phone giant’s Glasto Gizmos competition was run via Twitter and entrants had to Tweet their most imaginative festival inventions, […]

Strike! Roxy Lanes launches in Leeds

We’re drinking lots of coffee today, after a packed out press launch for Roxy Lanes last night. Media and bloggers turned out in their droves to support the opening of the new boutique four lane bowling alley, cocktail bar and restaurant on Bond Street in Leeds city centre. We worked with our client Jones Bar […]

Things we love

Love is in the air for a lot of things at Content Soup this week. Here’s our top five. 1. The Leeds band bowl off We’re biased because we organised it, and because they’re two of our favourite bands, but watching Sunshine Underground and Pigeon Detectives take to the lanes at the new Roxy […]

Beards, bank holidays, brawls…

We could just keep this blog post really concise and write: A WHOLE FOUR DAY WEEKEND IN THE SUN DOING FUN STUFF, EATING LOADS OF CHOCOLATE AND HAVING GREAT SLEEPS! …as that’s mainly what’s on our minds right now. But we won’t, because there’s lots of other stuff we love this week – such as: […]

Reviews

"Just catching up on emails after holiday and wanted to say it’s been so great to see all the features over the last couple of weeks, there’s been a real variety of stories, opinion pieces and properties. Great work and we really appreciate your hard work in achieving this level of exposure for us!”

Sophie Knight Head of Marketing, Northern Estate Agencies Group

Great value for money and an extension of my marketing team, rather than an agency.

Jo O’Boyle Go Ape

We’ve never had so much interest and it put our brand out there further than we could ever have imagined.

Scott Hufton Owen Scott Tailors

“YOU GUYS HAVE BEEN BRILLIANT! YOU ABSOLUTELY BOSSED THE CONTENT WITH VERY MINIMAL AMENDS WHICH I THINK MUST BE A COMPANY FIRST. IT’S REALLY IMPROVED THE PROCESS HAVING YOU INVOLVED. THANK YOU.”

Tami Dillon Designer, NGN

“Content Soup were challenged to summarise the past year’s innovation projects in NGN’s annual gas distribution report. The scope was handed over and Content Soup took on the task straight away, with very little guidance. Throughout the duration of the project, the team were easy to contact and always on hand to help out. This allowed for great communications between both parties with an open dialogue throughout. Content Soup provided the copywriting for the report by conducting interviews and collating all of the information together, on top of this they helped with a thorough proofread of the report. The team were great throughout, providing a high quality product as well as being personable. They added value by providing a trustworthy/honest opinion on the report, helping with the reader’s perspective.”

Lewis Kirkwood Innovation Manager, NGN