Stirring communications

We’re a bit skint this month after buying too many things from Leeds’ latest independent fashion concept store, Lambert’s Yard. As big supporters of the inde shopping scene, we were excited when we heard about the cool new store opening in Leeds city centre last month, and even more so when we were appointed to […]

If you go down to the woods today, make sure it’s The Wood Beneath The World in Leeds Town Hall Crypt. Adding to our growing arts, culture and tourism PR credentials, we were appointed to manage the PR for this ground-breaking project this winter, and we’re really excited to be part of such a creative […]

We’re gearing up for a bumper November, when the UK’s biggest and best comic festival (which just happens to be our brilliant client) returns for its eighth year. The world’s comic community is getting ready for Thought Bubble, a jam-packed international sequential arts festival taking place across Leeds from 9 – 16 November (same time […]

I love shopping. I even like shopping in supermarkets – in fact I dream about actually LIVING in Waitrose, but that’s another story. So I was kicking my heels to miss out on the biggest shopping event of the year last week – Vogue’s Fashion Night Out returned for the sixth time and took place […]

It’s Friday. We’re in a good mood. Here are five reasons why.   1. KLM’s live high five campaign KLM’s international live high five campaign was interactive, fun and just pure genius really! The airline launched the stunt as part of its World Deal Weeks and installed live video links and interactive installations on the […]

Twitter recently revealed a 16 million increase in monthly active users during the latest quarter of this year, in comparison to the first quarter. That’s some going. Just because Twitter’s got more users, though, it doesn’t mean your following on there grows automatically too. It takes blood, sweat and tears to increase followers and establish […]

1.  Puma’s ‘Flock to Unlock’ Twitter campaign Puma has become the first brand to use ‘Flock to Unlock’, Twitter’s new advertising programme that incentivises followers to drive awareness by sharing a post to unlock exclusive content. The idea of Twitter’s ‘Flock to Unlock’ feature is to unlock a deal only when a certain number of […]

We had one of those amazing PR moments last week when the phone went crazy with journalists ringing US for our story. As PR people know only too well, national news sell-ins can be touch and go – you usually get a ‘just send it over and we’ll take a look’, might even get roasted […]

Our meerkat ears pricked up this week, when the national newspaper industry launched a review into current metrics for audience measurement. Newsworks – the marketing body for national newspapers – has promised a robust system that tracks readership across different digital platforms, and given the changing nature of how readers consume news and media, it’s […]