Social media and online content for Leeds Law School
We have worked with Leeds Law School at Leeds Beckett University since 2020, acting as an extension of the School’s marketing team in the role of online content and social media managers.
We work to the academic calendar to support key recruitment and reputation campaign activity for Leeds Law School, and pride ourselves on a strong working partnership, having built relationships with not only the marketing and comms team responsible for promoting the School, but also the academic and support staff.
We work efficiently, flexibly and always offer smart, creative ideas at speed.
- Social media strategy and set up
- Social media management
- Regular blog content
- Event support
- Seasonal newsletters
- Monthly social media content plans and reports – we organise, curate and create all proactive social media posts in advance, then schedule content via Emplifi, reserving time for live posting and community management
- Full social media management across Instagram, LinkedIn and Twitter channels, creating and publishing three posts a week minimum on each channel
- Regular blogs, interviewing students, staff, employers and alumni to share their success stories, and working with the academic team to promote events and initiatives
- Event support – we have been on campus at graduations, capturing flying caps and heartwarming social media content on camera for the School, and telling the story of the law school experience through student vox-pops
- Delivery of seasonal newsletters, working from scratch on copy and design.
We’ve created a thriving community on social media through engaging, consistent content. We’ve helped to raise awareness of what Leeds Law School offers in clear, engaging ways suited to each channel and audience, including existing students, prospective students and employers and law firms. We’ve brought the experience of being a student to life through positive personal experiences at the School, and shown academic excellence through staff stories, successes and thought leadership pieces.
We have delivered engagement-peaking social media campaigns based on strategic insight, such as pinpointing why people choose to study law in the first place, and what can you actually do with a law degree, showcasing the wide variety of career routes afterwards as told by successful professionals.
And we have worked with the university’s internal creative team to deliver a much stronger, more unified visual presence on social, using photography, videos and assets