PR
National property PR for Tepilo
After the runaway success of the first Buyer Barometer PR project we delivered for Tepilo, we were thrilled to be appointed as the online estate agent’s retained PR agency.
In addition to managing ongoing Buyer Barometer campaigns, we were tasked with putting out a regular stream of news and comment that would continue to raise awareness of the online estate agent and position it front-of-mind amongst property buyers and sellers.
– National, regional and trade media relations
– Press days & celebrity interview placement and management
– SEO
– Crisis comms
– Merger comms management
– Set up a media day to introduce Sarah and Teplilo to key property journalists and managed an ongoing interview schedule
– Put out a stream of thought-leadership opinion and commentary pieces on key industry news and all the national House Price Indexes, as well as regular creative features on hot properties and property-related topics
– Picked out amazing and unusual properties on sale with Tepilo and pitched them to our close national property journalist contacts
– Organised several partnerships with high profile interior influencers to generate high ranking links and lifestyle-led coverage
– Managed all crisis comms and expertly managed a communications programme around Tepilo being bought by rival agent, Emoov.
– An average of 65 pieces of positive coverage generated each month, including at least 20 national pieces every month
– Became the go-to contact for national property journalists looking for comment on key housing market issues, enabling us to position Sarah and Tepilo as authoritative housing market experts
– Secured an ongoing monthly feature on the Daily Mail Online, featuring a different Tepilo property and follow link back to Tepilo’s site (valued at £65k per month)
– Regularly secured in-depth features with follow links on high-profile online interior magazines and on influential interior blogs
– Negotiated balanced coverage in response to any negative issues reported by the media
– Instrumental in building a strong brand that was recognised by consumers and which ultimately led to Tepilo being bought by rival agent, Emoov.