Content | SEO

New website for Luminate Education Group

Luminate Education Group is a large group of education providers in the Leeds City Region, which includes secondary schools, sixth form colleges, further education colleges and a growing higher education provision.

In 2021, we were trusted by the Group to write its new website, visited by thousands of stakeholders every month.


  • Website copywriting
  • SEO
  • Tone of Voice guidelines

We interviewed all members of the senior leadership team to inform our approach.

We established a brand-new tone of voice for the Group, distilled its brand values and made it make sense to its complex group of target audiences through effective copy. We changed the language of the whole organisation to make it less stuffy and more straight-talking, producing new TOV guidelines to take forward.

We worked closely with the marketing team, web development agency, graphic designer and many different stakeholders to ensure all copy was brought to life in the best way, and optimised copy to rank highly on Google, using keywords research.


Finished Dish

Have a look at the revamped website here –

“The team at Content Soup developed the copy for our new Luminate website and did an amazing job of bringing our complex organisation to life. They fully immersed themselves into our organisation, spending time getting to know people and understand the relationship between our different brands, and also what our purpose means to us. They set the foundations for ongoing comms work around our brand, creating a tone of voice and using language that really encapsulated our organisation in a way that was meaningful and engaging to our target audiences.”