Social Media
‘Mum’s the word’ for Second Store
We loved working with start-up Second Store in 2018, introducing the new female-only online sneaker shop to a lucrative new audience. With a small budget, we advised a very specific, highly targeted influencer campaign – amongst an audience we knew: hip mums.
– Influencer campaign on Instagram
– With Instagram by far the most relevant social media channel for Second Store (whose target audience is an up-to-date, creative bunch who appreciate aesthetics and community), we picked three stylish Instagram mums to work with us on this campaign
– We gifted Clemmie from Mother of Daughters, Zoe from Dress Like A Mum and Carrie-Ann from Mre Soeur their favourite pair of sneakers from the Second Store collection, in return for coverage on their Instagram accounts which would, in turn, introduce Second Store to their followers
– Gorgeous grid photography and Instagram Stories tagging @secondstore220 followed from each influencer in succession, creating a buzz about the brand over a month-long period – and they’ve continued to support Second Store in further posts FOC.
– The Second Store Instagram account jumped from 400 to well over 6,000 followers overnight – the biggest jump for the brand to date and a huge result for the business in its early days
– The campaign reached a combined audience of over 150,000 very relevant women, with strong commercial results
– The influencers’ activity on Instagram converted to approximately 80 direct sales, generating almost £2,400 in revenue for the start-up business – a significant return on investment on our campaign fees.