Content

Content, content, content for the University of Bradford

The University of Bradford has a thriving community of more than 140,000 students and alumni from over 175 countries. We provide this fantastic Yorkshire university with support on content and copywriting projects, mainly assisting the student recruitment team. We use our expert storytelling techniques to effectively communicate with people from a diverse range of backgrounds.

We also get to bring out our inner chat show hosts, as we’re trusted to interview hundreds of students, academics and partners. Our talent for making people feel comfortable and drawing out USPs and messages that matter to audiences was quickly recognised by the client.

Ingredients
  • Copywriting
  • Roving reporter role at events
  • Student and employer profiles
  • Proofreading
Recipe
  • We tell the stories of students past and present to help sell courses and the university through their lived experience. We’ve profiled a star student who fled to the UK as a refugee, a graduate who now clinically tests magic mushrooms for a living, and a 76-year-old archaeology student who credits the course with saving his life.

 

  • We interview employers who work with the university, to demonstrate partnership and industry links.

 

  • We write student recruitment emails that encourage 16–25-year-olds to apply to Bradford

 

  • We have rewritten course descriptions, to sell courses better

 

  • During graduation week, we attend every graduation ceremony to interview students and create online and social media content

 

  • We have provided our eagle eye proofreading services for mammoth prospectuses.

 

Finished Dish
  • Over 100 compelling student profiles that showcase the Bradford student experience, all accompanied by stunning photography

 

  • More than 300 student recruitment emails, on everything from open days to course advice guides

 

  • A new suite of course descriptions.

“Content Soup quickly became an invaluable extension of our marketing team. They were able to adopt our tone of voice and campaign style extremely quickly with minimal input required, have been easy to work with, and have been producing some outstanding content. They have a real talent for telling student stories, drawing out positive experiences and providing authentic reflections of our student’s experiences.”