Why micro agencies (like Content Soup) are having a moment

We read a really good article on the rise of the 'micro agency' recently (check it out on The Drum, it's well worth a read).

It seems weird little outfits like us are officially on trend - but we've been banging that drum since 2014. John Lewis took a chance on us when we started up. We caught the eye of Brewdog with our unusual approach. Delonghi chose a big London agency over us in the end, but we came a very close second. Go Ape gave us the PR for their 34 sites across the whole of the UK.

Here's why more and more big brands are going small when it comes to choosing their partner agencies:

⭐We have less bulk and bureaucracy than bigger agencies, with untraditional company hierarchies and processes that mean we don't faff about as much.

⭐What we lack in size we make up for in fight.

⭐Clients get to work with a core team of senior leaders, and then we bring in our little black book of freelancers and partner agencies for specific projects depending on skillsets required. There's no bait-and-switch to a junior team.

⭐Nobody cares where or how you work since Covid. If the relationship works, who cares if you don't have a big fancy office with a ping pong table and fake grass?

⭐ Small agencies can become embedded in the brand at a deeper level, with easier access and more agility. We often work out of our clients' offices to stay close.

⭐We can be a plug-in resource to our clients, offering smart ideas at speed.

We used to think we had to hide the fact that we were a small agency if we were going to work with big brands. But we've proven the opposite.

Small agency, big PR. Come and talk to us.