Why Barbie’s marketing team is killing it!

Life in plastic is fantastic, especially if you're working in Barbie's marketing team. There's been no stone left unturned when it comes to the promo of the new Barbie film, starring Margot Robbie as Barbie and Ryan Gosling as Ken. Here are just a few of the things the awesome marketing team have been doing to stir the fanbase into a frenzy, ahead of the film's release on July 21 in the U.S and July 19 in the UK.

The brand partnerships team went nuts!

- X-box launches Barbie themed console with the Barbie playhouse on top

- A real-life Barbie Dreamhouse has been built in Malibu, now available to book on air bnb

- Margot Robbie takes Architectural Digest behind the scenes for an exclusive tour of the Barbie Dreamhouse. Paid PR at its finest

- The Barbie dream car is featured in a computer game about driving cars

- Cast of film is interviewed in an entire Barbie-themed hotel

- Become a Barbie Girl With Aldo’s Hot Pink Platform Heels in nostalgic Barbie packaging

- Barbie popcorn cups now available at cinemas, along with Barbie box stands for photos

- Barbie float takes centre stage at NYC Pride

- Barbie movie cast members dressed up dolls in different themes for Time Magazine

- Taste of Barbie now available through collab with Pinkberry - fancy a scoop of Barbie frozen yoghurt?

- Smell of Barbie now available through collab with Homesick Candles

- Simple pink OOH billboard with just the film release date does the job

- Ruggable launches Barbie rug collection, Forever 21 drops 90s inspired Barbies fashion collection, Claire’s Accessories launches Barbie-themed accessories, Impala Skate launches official Barbies roller skates, Dragon Glassware brings out chic pink glassware collection, FunBoy launches a poolside Barbie float in time for summer, Moon offers a whitening Barbie toothpaste and toothbrush collection, Bais Travel launches Barbie luggage collection and our fave: are you emotionally prepared for Barbie Crocs?!

- World of Barbie experiential activation goes live in LA and a pop-up Barbie café and ice skating rink is the place to be in Chicago

- Barbie charity auctions to help young girls achieve their dreams

And that’s not even half of it! Hands up who’d love to see THAT marketing invoice?

Don't quite have that budget but looking for creative marketing ideas to make your brand or project stand out? Let’s stir things up.