Social Media

The homeless humans of St George’s Crypt

We worked on a pro-bono project for a local homeless charity called St George’s Crypt, after a conversation with a man and his dog on the streets of Leeds compelled us to try and help in any way we could.


– Social media content campaign

– Brand partnership

– Social media advertising


– Link up with Humans of Leeds to document the stories of homeless people in the city, who’ve been supported by St George’s Crypt

– Tell their stories on social media, with powerful photos amplified with emotionally-connecting captions that challenged stereotypes and gave very real messages around what it’s like to be homeless and what causes it

– Support with social advertising to maximise reach.

Finished Dish

– The response to the photoseries, which were shared hundreds of times, ranged from the inspired, to the thankful, with floods of people commenting on the pictures

– The social media-first campaign generated PR coverage in The Huffington Post, Yorkshire Evening Post and Yorkshire Post.

“An engaged, empathetic agency who came and served Christmas lunch for people at the Crypt so they could really get to know us and the people we help. That spoke volumes.”