Tasty PR for Delicious Alchemy

Sheffield-based Delicious Alchemy is a gluten-free food brand, which produces a range of Free From breakfast cereals, baking kits and bread mixes.

We were appointed by the fast-growing company to increase brand awareness on a national level, through trade and consumer PR.


– Consumer and trade media relations (national and regional)

– Press visits and product drops

– Award entry writing

– Influencer partnerships

– Senior leadership profiling


– Organised a series of consumer and trade media visits to introduce key journalists to Delicious Alchemy’s Free-From range and gifted them freshly baked goodies and product samples so they could get to know the brand

– Launched several new products to the national and trade media

– Profiled the company’s coeliac founder in regional, national and trade media

– Secured regular features on the growth of Free From products and the changing nature of the UK’s eating habits

– Drafted winning award entries for industry awards

– Set up influencer partnerships with key foodie bloggers.

Finished Dish

– Generated over 50 pieces of consumer-focused coverage in national and regional media, including Metro, Pick Me Up, Daily Telegraph, Top Santé, Eat In, Delicious, BBC Good Food, Eating & Living Gluten Free, Living North, Gluten Free Heaven, Woman & Home and Healthy Food Guide

– Achieved a stream of coverage for the company in key trade media, including The Grocer, Grocery Trader, The Scottish Grocer and Health Food Business

– Our press visits resulted in a surge of immediate online coverage, as well as shares and mentions on the social channels of high-profile media, including Fabulous Magazine and Delicious, which saw a spike in orders

– Secured quality interview pieces with the company’s CEO in the Yorkshire Post, Sheffield Star, and Bdaily

– Drafted two award entries, both of which won Gold

– Worked with The Frugality, Cheery Little Thing and Recipes from a Pantry on recipe creation features on their high profile blogs

– Our client won several listings (including Sainsbury’s) after buyers saw our coverage on them in The Grocer.