Content | PR

More reasons to visit Leeds

We’ve worked with Leeds & Partners on several PR and content campaigns including Magical Leeds, the Grand Depart (Tour de France) and Leeds Food & Drink Festival, generating what the client described as ‘unprecedented’ results.


– Creative PR

– Feature generation

– Listings

– Press trips

– Copywriting


– Managed the local PR programme for boxer Nicola Adams winning a MOBO Award in 2016, including a photocall and press conference

– Created the world’s first ‘Christmas shopping workout’ for post-Christmas dieters, to raise awareness of Leeds as a perfect Christmas shopping destination. Full page
feature in The Sun newspaper

– Increased footfall to Leeds Food Festival by encouraging national travel and food journalists to recommend to their audiences in their ‘what’s on’ guides

– Secured a range of in-depth features on Leeds in national media like the Daily Mail and Marie Claire by organising press trips for key travel writers

– Wrote a Christmas shopping guide for Marie Claire, creating itineraries for different types of shoppers

– Produced the must-have ‘what to do in Leeds’ guide for Grand Depart visitors. 20,000 copies of the handy A5 sized guide became the essential accessory for the weekend.

Finished Dish

– Generated over 70 pieces of quality coverage for Leeds Food Festival alone, including front pages and ‘most read’ articles online

– Secured influential foodie blogger reviews through a series of VIP taster events

– Festival footfall at an all-time high and hotel bookings up 20%

– Campaign ROI of 5,880 per cent.

“The creativity and drive these girls put into every project is second to none. A phenomenal ROI for the city.”