Stirring communications

Our meerkat ears pricked up this week, when the national newspaper industry launched a review into current metrics for audience measurement. Newsworks – the marketing body for national newspapers – has promised a robust system that tracks readership across different digital platforms, and given the changing nature of how readers consume news and media, it’s […]

If you’ve read our ‘we love’ blog posts before, you’ll know that a lot of them revolve around food and eating out in Leeds. Some might say we’re greedy, we just say we like our grub. So when we got the call to say we’d won the consumer PR brief for Leeds Food and Drink […]

With just over a week to go before Glastonbury Festival opens its gates, competitions offering the chance to win elusive tickets are popping up everywhere. But the one that got our attention came from EE. The phone giant’s Glasto Gizmos competition was run via Twitter and entrants had to Tweet their most imaginative festival inventions, […]

We’re drinking lots of coffee today, after a packed out press launch for Roxy Lanes last night. Media and bloggers turned out in their droves to support the opening of the new boutique four lane bowling alley, cocktail bar and restaurant on Bond Street in Leeds city centre. We worked with our client Jones Bar […]

Love is in the air for a lot of things at Content Soup this week. Here’s our top five.   1.       The Leeds band bowl off We’re biased because we organised it, and because they’re two of our favourite bands, but watching Sunshine Underground and Pigeon Detectives take to the lanes at the new Roxy […]

We could just keep this blog post really concise and write: A WHOLE FOUR DAY WEEKEND IN THE SUN DOING FUN STUFF, EATING LOADS OF CHOCOLATE AND HAVING GREAT SLEEPS! …as that’s mainly what’s on our minds right now. But we won’t, because there’s lots of other stuff we love this week – such as: […]

This week our great content award goes to Tesco for its ‘Find the Egg’ campaign. Users visit www.tescofindtheeggs.com and enter a postcode they’d like to search, which takes them to a Google Street View page where virtual eggs are hidden. Find three eggs and you win a chocolate-related prize, redeemable by printing off a coupon […]

It’s been another busy week at Content Soup, but we’ve still had time to love lots of things. Here’s our top five:   1.       The Glastonbury line up Glastonbury is our favourite festival and this year’s line-up is one of the best yet. Wailers, E.S.G and Blondie. Yes please. We’re very excited to find out […]

Content Soup’s been hitting the headlines this week, and we’ve seen first-hand the power of a good news piece. After sending out a press release to our contacts in the business media, announcing that our new PR agency has landed, the articles started appearing. In just a couple of hours, our story got over 1,000 […]