Stirring communications

I generally love social media and am an active user, but recently I’ve found myself getting increasingly irate every time I visit Facebook. This never used to happen – I remember I used to love scrolling through my feed and reading friends’ humorous updates. It was a light hearted and fun place. That was until […]

I heard something the other day and it’s stuck with me. Someone defined SEO (Search Engine Optimisation) as “where words pay rent on Google.” And with Google confirming that the ‘Buy’ button is coming to its shopping results, making it easier to sell directly to consumers, paying that rent just got more important for ecommerce […]

I saw a statistic the other day that said 2bn images are uploaded to social media every day – and I’d say the vast majority of those have had some serious filtering applied. We are officially living in the age of digitally enhanced beauty, and if you haven’t got the skills to make yourself or […]

Last week Content Soup relocated to London for a few days, to meet up with lots of our consumer and trade media contacts for our new food client, Delicious Alchemy. As experts in food and drink PR, having worked with big brands like Kellogg’s, Dr Oetker and Del Monte, we were recently appointed by the […]

We haven’t done a ‘what we love’ style post for a while, so it’s been hard narrowing down our choices. We’ve managed it though, and here’s what we’re loving this week!   1.Leeds Indie Food Festival The first Leeds Indie Food Festival starts next week and we’re very excited about it. Celebrating independent food, drink […]

Last week Google rolled out a new mobile-focused algorithm and the way it ranks search results will now take into account how mobile-friendly a website is. This means that having a mobile and tablet friendly site is more important than ever – companies without one will suffer, as users will now see sites with good […]

By Content Soup’s intern, Helen Wilson, aged 20 Since social media began we’ve witnessed the rise and fall of various platforms – many lose the battle, but there’s plenty more to fill the void. Snapchat began in LA and travelled across the sea to us in the UK, becoming a firm favourite among my generation […]

Last week we were lucky enough to be invited to give a PR workshop to the Leeds Beckett marketing team as part of its outside speaker programme that’s designed to inspire and innovate. The award-winning marketing team at Leeds Beckett are known for their brilliant campaigns, so we knew we had to come up with […]

We probably don’t need to tell you who Ella Woodward is, but we will for the purpose of an intro to this post. Author of the runaway success blog Deliciously Ella, the 23 year old (23!!!) now racks up over 2.5 million hits a month, has a social media fan base of 242,000 followers on […]