Stirring communications

We’ve been reliving our university days (kind of – we’ve had to be more well behaved this time) after being appointed by Leeds Beckett University to provide PR support to their award-winning in-house marketing team. We both studied PR at the University – it’s where our careers started – so being back at the beautiful […]

The UK’s biggest business week is coming up next month, and we’ve been appointed by organisers Yorkshire Mafia to raise awareness of the jam-packed programme of events amongst existing and potential delegates to help make Leeds Business Week the most successful to date. From 12th – 16th October 2015, thousands of forward-thinking business people will […]

It’s always nice when your work gets recognised, so it’s made our day to find out we’ve been shortlisted for a CIPR PRide Award for the work we carried out for bespoke tailors, Owen Scott. We knew we were onto a winner when we tapped into the Tour De France excitement sweeping the nation and […]

I generally love social media and am an active user, but recently I’ve found myself getting increasingly irate every time I visit Facebook. This never used to happen – I remember I used to love scrolling through my feed and reading friends’ humorous updates. It was a light hearted and fun place. That was until […]

I heard something the other day and it’s stuck with me. Someone defined SEO (Search Engine Optimisation) as “where words pay rent on Google.” And with Google confirming that the ‘Buy’ button is coming to its shopping results, making it easier to sell directly to consumers, paying that rent just got more important for ecommerce […]

I saw a statistic the other day that said 2bn images are uploaded to social media every day – and I’d say the vast majority of those have had some serious filtering applied. We are officially living in the age of digitally enhanced beauty, and if you haven’t got the skills to make yourself or […]

Last week Content Soup relocated to London for a few days, to meet up with lots of our consumer and trade media contacts for our new food client, Delicious Alchemy. As experts in food and drink PR, having worked with big brands like Kellogg’s, Dr Oetker and Del Monte, we were recently appointed by the […]

We haven’t done a ‘what we love’ style post for a while, so it’s been hard narrowing down our choices. We’ve managed it though, and here’s what we’re loving this week!   1.Leeds Indie Food Festival The first Leeds Indie Food Festival starts next week and we’re very excited about it. Celebrating independent food, drink […]

Last week Google rolled out a new mobile-focused algorithm and the way it ranks search results will now take into account how mobile-friendly a website is. This means that having a mobile and tablet friendly site is more important than ever – companies without one will suffer, as users will now see sites with good […]