Breastfeeding brief

We’ve been hired by award-winning global breastfeeding brand, Lansinoh, to manage their PR.

After a competitive pitch, we’ve been chosen to deliver a national PR strategy for Lansinoh’s breastfeeding products and elevate its ‘Feed with Confidence’ campaign, which aims to squash archaic views towards breastfeeding in public.

We’ll be responsible for raising the profile of Lansinoh in the UK and changing the dated conversation around feeding babies, using media and influencers to drive consumer demand for the brand and encourage more people to feed without judgement.

Lansinoh said Content Soup stood out because “As a team, they are a real force; their energy, creativity and deep understanding of our audience couldn’t be matched. We’re excited to work with such a progressive PR agency.”

This one is a special one for us, because as newish mums ourselves, we instinctively know what Lansinoh’s core audience respond to, and how to convert potential customers. That knowledge and insight, coupled with a genuine passion for anything that makes a new parent’s life easier having recently been in the same boat, is what will drive us to take this brilliant brand to the next level.

Follow Lansinoh on Instagram to get more of a feel for who they are and what they do, and keep an eye out for updates from us on some cool campaigns we’ll be launching for them soon!