Google rolls out new algorithm

Last week Google rolled out a new mobile-focused algorithm and the way it ranks search results will now take into account how mobile-friendly a website is.

This means that having a mobile and tablet friendly site is more important than ever – companies without one will suffer, as users will now see sites with good mobile experiences ranked higher than those without.

The change is being referred to as ‘Mobilegeddon’ by many and is expected to have a bigger impact on search results that its two previous algorithm updates, Panda and Penguin.

It reinforces Google’s mobile-friendly focus and is a logical move, as around 50% of searches are now conducted from mobile devices.

To check if your site is mobile-friendly, use Google’s test, which analyses a URL and reports if the page has a mobile friendly design. And if it’s not, then you need to act quickly to make improvements and ensure you don’t lose valuable traffic – have a look at Google’s guide for making your website mobile friendly.